My Approach

Truly holistic design incorporates all use cases. However, it's impossible to prioritize all users equally. You can't please everyone all of the time, which is why I approach my projects from the edges inward: I consider the most interested and least interested users of a given experience and design starting from those two distinct points of view.

What does this mean? It means addressing two large swaths of an audience at once, building content around the top and bottom of the funnel, and letting the experience at each end inform the experiences in the middle. When you address user needs at both ends of the spectrum, they notice. And meeting users where they're at moves them further toward loyalty.