From tech to publishing to education to healthcare, I’ve worked with industry insiders across a multitude of mediums: web and digital content, social media, search and display ads, conference experiences, videos, video games, ghostwriting, book editing, UX, UI — U get the idea. I love being challenged by new clients and projects, and I’ve noticed that genuine growth takes place just outside of my comfort zone.
When I’m not working, I make the most of each day by writing, taking photos, cooking, playing sports, reading, winning trivia nights, and enjoying the always-great outdoors. I’d love to travel more (or even move somewhere new), but I’m having a lot of fun exploring the Golden State in the meantime.
Great experiences account for all use cases. But you can't please everyone all of the time, which is why I prioritize the most interested and least interested users of my work. This provides anchor points to build content from the edges of a journey inward while letting the experience at each end inform the experiences in the middle.
TLDR: I build for people who really care and people who barely care.