• Created a "two lies and a truth" narrative framework
• Developed dynamic animation sequences
• Established a distinctive voice for post-acquisition identity

In the midst of being acquired by the Evoke Group, Giant Creative Strategy — the West Coast's largest independent healthcare agency — needed to maintain their boldness while evolving their brand. In an industry where many companies play it safe, Giant wanted something that would spark conversation without sacrificing credibility. The challenge was how to push boundaries while still serving sophisticated healthcare clients. 

After talking with the C-suite about their distinct experiences in the industry, I built the site around a "two lies and a truth" framework: a series of triplicate-build animations that played with perception and challenged visitors to think differently about healthcare marketing:

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Each sequence created a moment of tension and a thought exercise for visitors while the clean, minimalist design let the words take center stage. This visual restraint gave the messages room to breathe and demonstrated Giant's ability to balance boldness with sophistication, and this approach became the foundation for the entire site, from the Services section through to the C-suite profiles.

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The space between what's expected and what's possible is often the best to explore. By directly confronting healthcare marketing conventions, I created an experience that didn't just describe Giant's approach but demonstrated it on their site.