• Armed sales team with narrative tools that simplified complex differentiators
• Created multi-channel marketing strategy that positioned Sigma as essential
• Drove $3M+ in revenue through strategic content campaigns

Sigma Computing’s cloud-native platform transforms how employees access and analyze information, enabling data-driven decision-making for everyone, not just dedicated analysts. But, sometimes, the hardest part about building something revolutionary is helping people understand why it's important. Sigma didn’t need to just stand out in a crowded market; they needed to shift perspectives on what modern data analytics actually means.

Sigma approached me to create their flagship "Build a Stack" campaign, aiming to demonstrate why cloud-native analytics isn't just an option but a necessity in modern data environments. Working with their marketing, sales, and engineering teams, I explored three narrative directions:

1. "Quest" - Focusing on democratizing data access across organizations
2. "Mountaintop" - Addressing optimization and scaling of existing workflows
3. "The Other Guys" - Highlighting the contrast between Sigma and traditional approaches

‍

"The Other Guys"  resonated immediately. I built that concept into a narrative around a simple insight: traditional spreadsheets hadn't fundamentally changed since 1985, while nearly every other technology had evolved dramatically.

‍

This became our storytelling foundation — a clear comparison between where data analytics had been and where Sigma was taking it. The campaign didn't just tell people Sigma was better, it showed them with clear contrasts between:

• Old vs. new data workflows
• Traditional limitations vs. cloud possibilities
• Complexity vs. intuitive design

‍

The campaign exceeded expectations:

• Provided a flexible framework that extended to other initiatives like Interactive Data Modeling
• Became a valuable tool for the sales team to drive deeper customer conversations
• Established clear differentiation in a competitive market
• Created a blueprint for simplifying complex technical advantages

The campaign's success led to an organic expansion. When Sigma needed to promote their interactive data modeling capabilities, the framework I'd built adapted perfectly. The visual language and messaging strategy proved flexible enough to extend across multiple initiatives and became a rallying point for Sigma's sales team. 

‍

When you're showing someone the future, sometimes the best complement is reminding people how far we've come. By creating sharp contrasts and flexible frameworks, I helped Sigma shift market perspectives in an industry where technical capabilities often overshadow user experience.